Magazine Industry - 3 point analysis

'The magazine industry has survived the coming of the digital age because it has been able to exploit technological advances. Indeed, it has always done so throughout its long history.' 






The word magazine describes branded, edited content often supported by advertising or sponsorship and delivered in print or other forms. Traditionally, magazines have been printed periodicals which are most commonly published weekly, monthly, or quarterly. These may be supported by printed one-off supplements and annual directories. Increasingly, magazines exist online where content is available through websites or in digital editions, or delivered by email as an electronic newsletter. Many magazines brands also deliver tailored information services to the audiences. Magazines brands also engage with their audiences face-to-face by organising exhibitions, conferences and other events. 
            The magazine industry has always been up with technological advancements such as the use of photoshop and airbrushing models. If you look at the history of magazines they have always kept up with technological advances. As soon as something new develops, the magazine industry uses this to their advantage. Example the ability to use more advanced technical photography i.e. images going from black and white to coloured and they can be edited. Magazines use these advances to exploit them, for example fairly recently magazines have become available on the internet, this could be seen as a abad thing, as readers could argue there is no point in purchasing the magazine if they can simply read the information it entails online. However instead magazines and exploited this fact by revealing only snippets of their magazine which in turn encourages their audience to buy the real thing because they are intrigued to read the rest. As well as encouraging regulars it could also persuade those that have never bought that particular magazine before to buy it. 


In conclusion, diversifying isn't a choice that magazines companies can make, it is necessity for them in order to keep the company afloat and information relevant to their audience. Magazines have done this well throughout their history and will continue to do so in the future. Hopefully this means that magazines will always be current and upcoming. Because of this the demand for magazines will always be strong and ongoing. 

IPC Media

'Why did IPC Media have cause to be optimistic about their business prospects in 2006?'

IPC Media had a prosperous year in 2005 in which they had 3 major launches. One of these, TV Easy, was the first compact paid-for weekly TV listings magazine in Britain, it was also backed by a £10 million marketing investment. Another of their major launches was the unveiling of a new generation real life weekly for women called Pick Me Up. The launch was backed by a £6 million marketing investment and had the largest sampling exercise in UK magazine history.
    IPC Media is owned by Time Warner Inc, in 2005 Time Warner acquired the 15 titles of Grupo Editoral Expansion, Mexico's second largest magazine publisher. The deal was worth $60-$65 million. 
  With all these successes in 2005 it would have left IPC Media very optimistic about their prosperity in 2006.