'Why did IPC Media have cause to be optimistic about their business prospects in 2006?'
IPC Media had a prosperous year in 2005 in which they had 3 major launches. One of these, TV Easy, was the first compact paid-for weekly TV listings magazine in Britain, it was also backed by a £10 million marketing investment. Another of their major launches was the unveiling of a new generation real life weekly for women called Pick Me Up. The launch was backed by a £6 million marketing investment and had the largest sampling exercise in UK magazine history.
IPC Media is owned by Time Warner Inc, in 2005 Time Warner acquired the 15 titles of Grupo Editoral Expansion, Mexico's second largest magazine publisher. The deal was worth $60-$65 million.
With all these successes in 2005 it would have left IPC Media very optimistic about their prosperity in 2006.
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